About Us
We are dedicated to innovating solutions that enhance everyday experiences, blending creativity and technology to inspire and empower our community
Vision
To unlock the potential of AI and Data,
making them accessible and
beneficial to our clients
Mission
To empower organizations to excel in
the digital age with innovative AI
solutions, data-driven strategies, and
transformative experiences
Core Values
Community
Excellence
Lifelong Learning
Leadership Team
Our leadership team of seasoned technology consulting executives is committed to serving you with unparalleled expertise and dedication. With years of industry experience and strong consulting competencies, we bring a wealth of knowledge and insight to every project. We onboard Subject Matter Experts with solid Industry-specific Knowledge to deliver high value and insight to our clients.
Our team of seasoned consultants is committed to serving you with unparalleled expertise and dedication. With years of industry experience and strong consulting competencies under our belts, we bring a wealth of knowledge and insight to every project. Whether you’re seeking strategic guidance, innovative solutions, or reliable support, you can trust our team to deliver exceptional results tailored to your unique needs.
Baha AbuSalem
Founder & CEO
Baha AbuSalem has over 25 years of experience in the field of technology consulting, Digital Transformation, Generative AI, and Data Management, with focus on the Transportation and Government sectors. He has worked for several consulting firms, government entities, and systems integrators developing innovative digital solutions.
Baha specializes in Digital Strategy, Data & AI, and Digital Solutions. He also has experience in Enterprise Architecture, Program Management, Systems Architecture & Design, and Systems Integration.
Education & Qualifications
Baha AbuSalem brings a powerful blend of business leadership and technical expertise to our team. His distinguished qualifications include a Master of Business Administration (MBA) with Distinction from The University of Strathclyde and a Bachelor of Computer Engineering with Honors.
To stay at the forefront of innovation, Baha has also completed the Applied Generative AI for Digital Transformation program at MIT. This unique combination of strategic business knowledge and advanced AI expertise ensures our clients receive forward-thinking solutions that drive tangible results.
Mazen Abu Zer, Ph.D
Chief Digital Advisor
Mazen is an experienced Technology executive with over 25 years of solid and diversified experience covering business planning and development, partnerships development, local & international channels development, operations, financials, sales, consultancy and general management fields.
Mazen specializes in in managing, designing and delivering Enterprise IT solutions and IT consulting (eServices, EAI and Software Architecture & development).
Education & Qualifications
Mazen brings deep academic insight and certified technical expertise to our team, anchoring our strategy in digital transformation advisory. He holds a Ph.D. in Management Information Systems from The Arab Academy for Management, Banking, and Financial Services, built upon a Bachelor of Computer Science from The Applied Science University.
Further solidifying his credentials, Mazen is an EBC*L Certified Manager and a Microsoft Certified Solution Developer (MCSD). This powerful combination of advanced academic research and industry-recognized certifications highlights his capability to architect robust, high-level solutions and lead technical projects with exceptional skill.